What You Do vs. What Others Think You Do

The challenge here is to listen to how others talk about your business brand.

What do other people or clients think you do? What are their words? Do you put words into their mouth? When you start to build a business we all think we know but we don't so we assume what words other people use. We also assume the actual language and specific words and phrases that they use.

Sharpening your investigative skills, studying other people and human behavior is key. You will need to know and learn about...

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