Branding can be frustrating,
but it doesn't have to be.

Helping business owners work through personal identity shift(s) that frequently
keep them stuck in silence from using their voice for impact.

Ditch Building A Standard Website for Your Business
I encourage you to, "Ditch the idea of building a standard website for your business." It used to be normal to build a website...
7 Ways to Build a Following on the Clubhouse Audio App

Clubhouse, the brand connection elixir!

The Clubhouse App was launched to the Apple iOS into beta in 2020 during the heart of...

What is brand truth?

BRAND TRUTH DEFINED: You pick brand colors, chose your words wisely, define your big dream vision, set brand growth goals, figure...

Get Over Your Fear of Relaunching Your Business Brand

Recently, I was chatting with a lady in the DMs on Instagram about her courage to be bold, brave, and create an outstanding brand. I...

Personal Brand vs. Business Brand

Do you find yourself second-guessing your decision to build a personal brand?

Many emerging personal brands wrestle with their value...

Picking Partners and Positive Brand Reputation

Do the partners and tools you choose affect brand perception? Yes and no. Picking the best partners and the tools that we can trust...

Binge Branding - Do you do this?

A trend is on the rise - binge branding. What do you mean by binge branding, Andrea? I'm so glad you asked. I have been a brand...

Refreshing Brand Ideas Brewed Up for Café Pelé

Refreshing brand ideas are not hard to spot when you look to find the problem areas in your business. You might be skipping...

Business Leader: Achiever or Struggler?

A business leader in the first few years of business will be wearing many hats. It can be difficult to get the necessary work done....

Branding A Walk in Your Customer's Shoes

Humans are very interesting to me. When you think about what motivates people to choose and do the things they do. Branding a walk...

Brand Challenge: Who Are You Inviting In?

What type of people do you want to attract?

The brand challenge is who are you inviting into your business? Who do you want to show...

Brand Challenge: Why Fake It Until You Make It Might Hurt You

It is very difficult for a personal brand to be true to oneself and true to others while projecting a fake or false a version of...

Brand Challenge: Evaluate and Iterate

Not everyone is visionary or can think in a big way or vision the future of their business. Sometimes you will hear this called the...

SOS! I started a business I need help with my brand

SOS! I started a business I need help with my brand. I need help with my brand because it's difficult getting, finding, or taking...

What You Do vs. What Others Think You Do

I challenge you to listen to how others talk about your business and the brand.

What do other people or clients think you do?...