Ditch Building A Standard Website for Your Business


A Sea of Website Information
is not a Competitive Advantage

Succinct precise problem-solving solutions to a specific problem you solve for customers are most effective in the online brand-building marketing game to make more money in your business. Do you know how to tell the difference in the different styles of websites?

Here is what you need to do first. Stop thinking that building the old style of website is what works now to generate more leads and sales of your products is what...

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7 Ways to Build a Following on the Clubhouse Audio App

Clubhouse, the brand connection elixir!

The Clubhouse App was launched to the Apple iOS into beta in 2020 during the heart of the world Covid-19 pandemic with an "invitation only" brand strategy. It's an audio social media app.

It arrived at the right time for people who were tired of being in lockdown or experiencing periods of quarantine.

People were mentally and emotionally exhausted from living through a pandemic, separated from the people they love, creative art experiences,...

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What is brand truth?

BRAND TRUTH DEFINED

You pick brand colors, chose your words wisely, define your big dream vision, set brand growth goals, figure out whom you're even talking too and then what?

Let's chat quickly about a question I get, and that is what does it mean to brand truth?

It seems like an ethereal way to talk about branding your business or building a personal brand. Right?

The critical thing to know is that we humans are the driving force of life and every component thereof. Behind every brand...

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Get Over Your Fear of Relaunching Your Business Brand

Recently, I was chatting with a lady in the DMs on Instagram about her courage to be bold, brave, and create an outstanding brand. I asked her, “what was the moment when you decided to start sharing it (her story) with boldness?”

Use courage when relaunching your business brand.

There are so many fears available to us. Fears that when we let them, they will wrap us tight like a hot air balloon tether. Anchoring our brand to the ground, never to take off.

We are all...

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Personal Brand vs. Business Brand

Do you find yourself second-guessing your decision to build a personal brand?

Many emerging personal brands wrestle with their value and influence. Specifically, they worry about the influence of their personal brand and what that has on the businesses they are building and planning to sell.

You are not alone.

Do you get confused asking yourself a million different questions?

Am I the brand?

Is the total brand value directly tied to me?

Will my business be sellable if my personal brand image...

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Picking Partners and Positive Brand Reputation

Do the partners and tools you choose affect brand perception?

Yes and no. Picking the best partners and the tools that we can trust is tricky! Our partners can help or hinder our brand reputation and influence our captive audience. How do you know how to decern whether or not your partners are a positive or negative brand influence? This is what I tackle in this article inspired by a real conversation with a coaching client when she was faced with whether or not she should tell her clients...

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Binge Branding - Do you do this?

A modern business trend is on the rise - binge branding.

What do you mean by binge branding, Andrea? I'm so glad you asked. I have been a brand strategist and designer for almost two decades and I believe the core function of a visual designer is to solve specific problems. Design can solve critical business problems, but to solve visual design problems, you must have a brand strategy in place - a bigger vision or goal.

binge branding in business

What is the true role of design and communication?

I believe that design...

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Refreshing Brand Ideas Brewed Up for Café Pelé

Refreshing Brand Ideas Brewed Up for Café Pelé

Refreshing brand ideas are not hard to spot when you look to find the problem areas in your business. You might be skipping right over the opportunity to bring refreshing brand ideas that can grow your brand awareness as well as increase profits.

What misaligned perceptions are happening inside your brand that your clients are experiencing? The point of working with a brand specialist is to look at how the customer...

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Business Leader: Achiever or Struggler?

A business leader in the first few years of business will be wearing many hats. It can be difficult to get the necessary work done. You may have difficulty knowing how to select work that moves your business toward profitability especially when it comes to brand building activity. The overwhelm of starting a new business may lead you to give in to “Context Switching.”

This is the nature of starting, owning and becoming a business leader. This is the conundrum. You either overcome,...

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Branding A Walk in Your Customer's Shoes

Humans are very interesting to me. When you think about what motivates people to choose and do the things they do. Branding a walk in your customer's shoes is an important way to look at customer behavior to inform the strategy you selected.

Customer data affects how you communicate with your audience.

Have you studied your customers to the point of knowing exactly what they want - before they do? You probably already know what TO DO to learn more about your customers but are you taking...

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