What is brand truth?


You pick brand colors, chose your words wisely, define your big dream vision, set brand growth goals, figure out whom you're even talking too and then what?

Let's chat quickly about a question I get, and that is what does it mean to brand truth?

It seems like an ethereal way to talk about branding your business or building a personal brand. Right?

The critical thing to know is that we humans are the driving force of life and every component thereof. Behind every brand...

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Brand Challenge: Who Are You Inviting In?

What type of people do you want to attract?

The brand challenge is who are you inviting into your business? Who do you want to show up at your business front door? Insights about these guests can help you craft a better business, better branding, clarity of your brand messages, better processes when you take the time to apply your insights to your strategy.

You can learn how to take better care of them (customer service). You can learn what they're struggling with so that you...

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Brand Challenge: Evaluate and Iterate

Brand Challenge: Evaluate and Iterate

Not everyone is visionary or can think in a big way or vision the future of their business. Sometimes you will hear this called the 10,000-foot view or I like to call it the “big picture”.

Imagine yourself standing on top of a mountain looking down onto the widest view of all the moving parts of your brand - taking in the whole entire view. Don't look for the details look for the sum of the whole - the broad landscape.

When you get out the...

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SOS! I started a business I need help with my brand

SOS! I started a business I need help with my brand.

Help! I need help with my brand because it's difficult getting, finding or taking care of my customers and fans.

Someone once said that being an entrepreneur provides you with the biggest personal growth opportunity of your life. I find this to be true for myself and everyone who is willing to start a business.

If you start you have already entered the land of unfamiliar and uncomfortable. Can you get good at that being a commonplace you...

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Yes! I'm Ready To Build My Brand.