Picking Partners and Positive Brand Reputation

Do the partners and tools you choose affect brand perception?

Yes and no. Picking the best partners and the tools that we can trust is tricky! Our partners can help or hinder our brand reputation and influence our captive audience. How do you know how to decern whether or not your partners are a positive or negative brand influence? This is what I tackle in this article inspired by a real conversation with a coaching client when she was faced with whether or not she should tell her clients...

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