What is brand truth?

BRAND TRUTH DEFINED

You pick brand colors, chose your words wisely, define your big dream vision, set brand growth goals, figure out whom you're even talking too and then what?

Let's chat quickly about a question I get, and that is what does it mean to brand truth?

It seems like an ethereal way to talk about branding your business or building a personal brand. Right?

The critical thing to know is that we humans are the driving force of life and every component thereof. Behind every brand...

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Personal Brand vs. Business Brand

Do you find yourself second-guessing your decision to build a personal brand?

Many emerging personal brands wrestle with their value and influence. Specifically, they worry about the influence of their personal brand and what that has on the businesses they are building and planning to sell.

You are not alone.

Do you get confused asking yourself a million different questions?

Am I the brand?

Is the total brand value directly tied to me?

Will my business be sellable if my personal brand image...

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