Brand Challenge: Why Fake It Until You Make It Might Hurt You

It is very difficult for a personal brand to be true to oneself and true to others while projecting a fake or false a version of your business or of yourself. Sometimes the fake it until you make it mindset might be doing you more harm than good. This is the problem I have with the “fake it until you make it” advice that regularly gets distributed to those endeavoring on the entrepreneurial journey.

In some instances, that mindset can work, for a while. It can work in...

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