Many emerging personal brands wrestle with their value and influence. Specifically, they worry about the influence of their personal brand and what that has on the businesses they are building and planning to sell.
Do you get confused asking yourself a million different questions?
Am I the brand?
Is the total brand value directly tied to me?
Will my business be sellable if my personal brand image...
It is very difficult for a personal brand to be true to oneself and true to others while projecting a fake or false a version of your business or of yourself. Sometimes the fake it until you make it mindset might be doing you more harm than good. This is the problem I have with the “fake it until you make it” advice that regularly gets distributed to those endeavoring on the entrepreneurial journey.
In some instances, that mindset can work, for a while. It can work in...