Personal Brand vs. Business Brand

Do you find yourself second-guessing your decision to build a personal brand?

Many emerging personal brands wrestle with their value and influence. Specifically, they worry about the influence of their personal brand and what that has on the businesses they are building and planning to sell.

You are not alone.

Do you get confused asking yourself a million different questions?

Am I the brand?

Is the total brand value directly tied to me?

Will my business be sellable if my personal brand image...

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Picking Partners and Positive Brand Reputation

Do the partners and tools you choose affect brand perception?

Yes and no. Picking the best partners and the tools that we can trust is tricky! Our partners can help or hinder our brand reputation and influence our captive audience. How do you know how to decern whether or not your partners are a positive or negative brand influence? This is what I tackle in this article inspired by a real conversation with a coaching client when she was faced with whether or not she should tell her clients...

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Binge Branding - Do you do this?

A modern business trend is on the rise - binge branding.

What do you mean by binge branding, Andrea? I'm so glad you asked. I have been a brand strategist and designer for almost two decades and I believe the core function of a visual designer is to solve specific problems. Design can solve critical business problems, but to solve visual design problems, you must have a brand strategy in place - a bigger vision or goal.

binge branding in business

What is the true role of design and communication?

I believe that design...

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Refreshing Brand Ideas Brewed Up for Café Pelé

Refreshing Brand Ideas Brewed Up for Café Pelé

Refreshing brand ideas are not hard to spot when you look to find the problem areas in your business. You might be skipping right over the opportunity to bring refreshing brand ideas that can grow your brand awareness as well as increase profits.

What misaligned perceptions are happening inside your brand that your clients are experiencing? The point of working with a brand specialist is to look at how the customer...

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Business Leader: Achiever or Struggler?

A business leader in the first few years of business will be wearing many hats. It can be difficult to get the necessary work done. You may have difficulty knowing how to select work that moves your business toward profitability especially when it comes to brand building activity. The overwhelm of starting a new business may lead you to give in to “Context Switching.”

This is the nature of starting, owning and becoming a business leader. This is the conundrum. You either overcome,...

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Branding A Walk in Your Customer's Shoes

Humans are very interesting to me. When you think about what motivates people to choose and do the things they do. Branding a walk in your customer's shoes is an important way to look at customer behavior to inform the strategy you selected.

Customer data affects how you communicate with your audience.

Have you studied your customers to the point of knowing exactly what they want - before they do? You probably already know what TO DO to learn more about your customers but are you taking...

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Brand Challenge: Who Are You Inviting In?

What type of people do you want to attract?

The brand challenge is who are you inviting into your business? Who do you want to show up at your business front door? Insights about these guests can help you craft a better business, better branding, clarity of your brand messages, better processes when you take the time to apply your insights to your strategy.

You can learn how to take better care of them (customer service). You can learn what they're struggling with so that you...

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Brand Challenge: Why Fake It Until You Make It Might Hurt You

It is very difficult for a personal brand to be true to oneself and true to others while projecting a fake or false a version of your business or of yourself. Sometimes the fake it until you make it mindset might be doing you more harm than good. This is the problem I have with the “fake it until you make it” advice that regularly gets distributed to those endeavoring on the entrepreneurial journey.

In some instances, that mindset can work, for a while. It can work in...

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Brand Challenge: Evaluate and Iterate

Brand Challenge: Evaluate and Iterate

Not everyone is visionary or can think in a big way or vision the future of their business. Sometimes you will hear this called the 10,000-foot view or I like to call it the “big picture”.

Imagine yourself standing on top of a mountain looking down onto the widest view of all the moving parts of your brand - taking in the whole entire view. Don't look for the details look for the sum of the whole - the broad landscape.

When you get out the...

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SOS! I started a business I need help with my brand

SOS! I started a business I need help with my brand.

Help! I need help with my brand because it's difficult getting, finding or taking care of my customers and fans.

Someone once said that being an entrepreneur provides you with the biggest personal growth opportunity of your life. I find this to be true for myself and everyone who is willing to start a business.

If you start you have already entered the land of unfamiliar and uncomfortable. Can you get good at that being a commonplace you...

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